PPC and paid media agencies.

Budgets watched across platforms, fresh creative ready to go, and client reports that write themselves.

How can a PPC agency automate budget and spend management and client reporting?

Budgets pace unevenly across dozens of campaigns, and an overspend usually gets caught after the fact. New creative variations are needed every week to fight fatigue. At month end the report takes a day per client, pieced together from several dashboards that don't quite agree. Clients judge the agency on performance, but the hours go to watching, tweaking, and compiling. Margins hold only if the routine work doesn't grow every time the client list does.

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