Ecommerce growth and AI systems, explained: guidance on Reach, Convert, Retain, and the systems behind them, from the team building them.
Meta's Muse agent can now find and check out products from Shopify agentic storefronts, and eligible stores were switched on by default. Here is what the new channel opens up for ecommerce brands, and what to set up this quarter.
Before you rebuild for headless commerce for AI agents, fix the product data those agents actually read: price, reviews, availability and attributes.
How a replenishment email flow works, what the published numbers do and don't show, and the structural gaps that make one fire at the wrong time.
The debate over claude skills vs zapier isn't about picking a winner, it's about who's watching the automation run and what a mistake actually costs you.
A popup signup and a product page signup are two different people, and signup source segmentation is the difference between treating them that way and sending both the same code.
What onsite personalization actually is: the ad-serving mechanism, aimed at your own site, email and app instead of rented media you don't own.
