Growth, engineered.
We're Tarsus, the marketing technology team that helps ecommerce brands earn more from the customers they already have.
Problems our clients face.
Acquisition keeps getting more expensive.
CAC climbs every quarter while new-customer revenue stays flat.
How we fix it: ReachTraffic that doesn't convert.
Paid attention lands on a site that doesn't turn it into orders.
How we fix it: ConvertCustomers who buy once.
Most first-time buyers never come back for a second order.
How we fix it: RetainTools that don't talk to each other.
Your store, your email platform and the rest each hold part of the customer, so no one sees the whole picture.
How we fix it: Customer LifecycleNew tech every week, and no time to sort it out.
AI tools and platform updates ship faster than any team can test them, so most brands can't tell what's worth adopting.
How we fix it: we test it, pick what fits, and build it in
What we deliver.
- What we build: Connected customer data and segments across your store, email, text and ads. What your brand gets: Personalization: every customer gets the message that fits what they've done.
- What we build: Lifecycle journeys for welcome, second purchase, replenishment and win-back. What your brand gets: More repeat purchasers, coming back sooner.
- What we build: Cart, checkout and browse recovery that branches on cart value and history. What your brand gets: Higher conversion on traffic you've already paid for.
- What we build: Audience and suppression rules for paid media. What your brand gets: Less ad spend on people who already bought.
- What we build: Discount rules and a cap on messages per person. What your brand gets: Healthier margin per order and fewer unsubscribes.
- What we build: A KPI dashboard and a living roadmap in your own tools. What your brand gets: Live proof of what changed, every month.
We do the boring part: the data, the rules, the plumbing. You get the growth.
Reach helps you bring in new customers using what you already know about your best ones, instead of paying to reach people you're already serving.
Covers Awareness, Consideration, Advocacy
Read more about ReachConvert turns the attention you've already paid for into orders, with recovery and offers that branch on what each customer has actually done.
Covers Conversion
Read more about ConvertRetain brings customers back with one rule set for who gets which message, so nobody gets three offers in a day or a win-back message they never needed.
Covers Engagement, Retention
Read more about RetainHow we do it.
Decode
Your tools don't agree with each other, and it's not always clear where your best revenue opportunities are. Decode is where we find out: your goals, your tools, and where the money is going. Any open questions get written down and taken back to the team.
Align
Align is where we agree scope, price, and access before any work starts. You get journey maps, a living roadmap, a review rhythm, and a plain answer on what happens if scope grows. At this stage we'll need access to your tools and accounts. We'll also open our communication system to you, so you can reach us any time outside of our review calls, and we answer the open questions from Decode.
Grow
This is where we build, prove it's working, and keep improving, with constant updates. There's no final handoff: we work as an arm of your team for as long as the work keeps paying, with a written update every week, a review every month, and a re-scope every quarter.
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